Kite Insights: empowering global policymakers
December 5, 2023Casper Sanderson
Farrant Group: adapting messaging for global markets
Category
Global marketing & communications
Client
Farrant Group
Scope
Messaging & media execution
Website
Crafting messaging that resonates across cultures
Connecting global brands with local markets
‘Casper was a talented, versatile member of the Farrant Group team. His ability to adapt messaging for Middle Eastern, West African and Southeast Asian audiences ensured our outreach was both culturally relevant and impactful. He delivered high-quality content under tight deadlines, managed stakeholder communications seamlessly and helped us secure media coverage in key markets. His strategic approach made a tangible difference in how we engage across borders.’
— Victor Haggard, Senior Account Director, Farrant Group
🔹 Corporate messaging for international audiences
Executed tailored communication strategies for clients in the Middle East, West Africa and Southeast Asia. Developed press materials, reports and media content that aligned with cultural and market-specific expectations.
🗣️ Cross-cultural communication
Adapted messaging for diverse international audiences, ensuring clarity and impact across regions. Analysed audience insights and market trends to craft data-driven reports, media briefings and press releases that resonated in different cultural contexts.
📢 Digital content & event management
Designed and managed digital marketing materials, promotional content and event communications. Worked closely with international events teams to enhance brand visibility and stakeholder engagement across key global markets.
📡 Media & stakeholder engagement
Built and maintained relationships with global media outlets and key stakeholders. Supported press outreach, securing coverage in international markets and facilitated seamless communication between corporate teams and external partners.